Navigating Google’s June 2025 Core Update: What Businesses Need to Know

What Happened? A Breakdown of the June 2025 Core Update

• Rollout Timeline: The update started on June 30, 2025, at approximately 10:37 am ET and finished by July 17, 2025, lasting a total of 16 days and 18 hours.
• Scope: This was a global, broad core update affecting all content types across different languages and regions.
• Google’s Goal: To refine its algorithm and surface more relevant, high-quality content for search users, across all kinds of websites.
  

Why Did Rankings Take Time to Adjust?

While some rank tracking tools began to show changes by July 2, the most noticeable fluctuations hit between July 11 and July 14. Volatility continued even after the rollout concluded.

Key Impacts on Websites

1. Ranking Volatility:
   Websites, especially publishers and e-commerce platforms, saw major shifts—some reporting drops of 20-50% in traffic.
   
2. Partial Recoveries:
   Websites that were impacted by the September 2023 update have started to see some recovery.
   
3. Focus on AI & Technical Signals:
   Google is now placing a higher value on original, authoritative content. AI-generated content needs to be carefully edited and optimized. Technical SEO remains as crucial as ever.
   

What This Means for Your Business

• If Traffic Dropped:
  Don’t panic. Start by analyzing which pages lost rankings and compare them to your competitors. Review the quality, authority, and usability of your content.
  
  
• If Traffic Improved:
  Congratulations! Keep the momentum going by continually optimizing and providing helpful, high-value content.
  

Actionable Tips to Adapt & Thrive

1. Audit and Improve Content Quality:
   • Eliminate or enhance thin, duplicate, or low-value content.
   • Follow Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines to add real value to your content.
     
2. Refine Your Technical SEO:
   • Ensure mobile responsiveness, fast load times, and structured data are all in check.
     
3. Strengthen Internal Linking & Content Structure:
   • Improve crawlability and make your website easier to navigate for both users and search engines.
     
4. Monitor SEO Metrics & SERPs:
   • Stay on top of your rankings, track fluctuations, and adapt as necessary. Don’t wait for the next update to make adjustments.
     
5. Stay Informed About AI Signals:
   • Align your content with Google’s evolving AI-driven systems, which focus on relevance and user satisfaction.
     
6. Plan for Future Core Updates:
   • Don’t wait until the next update hits. Keep improving your website with ongoing, iterative enhancements.
     

Final Thoughts for Business Owners

The June 2025 Google Core Update reinforces that high-quality content is the key to maintaining strong visibility. If your site took a hit, now is the time to reassess and refine your approach. If you saw gains, don’t rest on your laurels—keep pushing forward.

At No Boundaries Marketing Group, we help businesses stay ahead of algorithm changes with strategic SEO, content, and optimization. Let’s talk about how we can future-proof your online presence.

Further Reading:

• Google’s official guidance on helpful content.
• Insights on MUVERA and Google’s Graph Foundation Model.
• Expert strategies from SEO leaders like Coalition Technologies and Brafton.