The high cost of having an in-house IT group and all the hardware you need to justify the decision to buy an SMTP server typically makes this a very unattractive option. This is particularly true when you compare the cost of the purchase, upkeep and continual need to...
Bulk email selling, which is often referred to as mass email marketing, is an essential part of most business marketing campaigns today. However, the very practice itself can create issues if your marketing emails are ending up tagged as spam or junk mail and not...
Being a small business owner doesn’t mean having to forgo all the advertising and marketing options available to a large company just because of your size. While it is true that it may not be possible to have an in-house marketing professional by using an email...
Many small businesses, and a fair number of medium to large businesses as well, often get caught in the trap of trying to save money by doing things in-house or on their own. However, when it comes to hiring an email marketing service to handle a wide variety of...
If you have already hired an email marketing company or if you are in the market for a company, you can quickly identify if you are working with a top professional group. This is not just as simple as taking a quick look at samples of email newsletters and campaigns;...