Quick Pointers on Strategic Media Planning...

Feb, 2014 by Alma Abell

In business there are many “Ps” such as “prior preparation prevents poor performance,” or more importantly “product, price, place, promotion.”  At any rate, the “Ps”, as life would have it, are all at the core of any marketing strategy.  With the world of marketing changing – evolving at rapid speed, the only thing that remains constant throughout the marketing genre aside from the “Ps” is the need for a solid plan that infuses strategy and includes all forms of media, or, in short, strategic media planning.  If you are unsure of what that includes, fret not, because here are a few tips to better illustrate the most crucial aspects as well as how to put the plan into action. Tactical vs. Strategic Media Planning Traditional vs. Nouveau, tactical vs. strategic – both are in...

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