The Benefits of Marketing Both Online and Offline

March, 2014 by Alma Abell

If you’re a solo entrepreneur or small business owner, you know the importance of marketing your business. Not doing so means a difference between actually having a company, and dreaming of one. With the increase in online advertising, some companies wonder whether it’s worth it to advertise offline. If you’re having this dilemma, here are the benefits of continuing to do both.

Enhanced Reach

Most professional marketing firms in Phoenix will encourage you to continue online and offline marketing efforts, because it gives you a further reach. You could gain a potential customer with a billboard that you wouldn’t normally get online, and the same goes with Internet marketing. Some people are more prone to do business on the web, as opposed to receiving flyers and other types of materials in the mail. Leveraging both avenues helps you to reach more people, and ultimately increase your income.

Targeted Area

Another benefit of advertising both online and offline is that you get to target a specific area. If your business resides in a certain neighborhood, you can reach customers in the area with mail campaigns, as well as e-mail campaigns targeting that vicinity. This not only increases your reach, but also enables you to hone in to the people that are looking for your message. Some of those people will prefer to receive the message via e-mail, and others will respond better by receiving a letter or other form of communication in the mail.

Customized Message

Using both forms of marketing gives you the advantage of customizing your message. You can use a certain tone and emotional appeal in a flier or banner, and use a different type of message with your online marketing efforts.

If you’re looking for marketing firms in Phoenix, make sure that you work with an organization that understands the benefits of both online and offline marketing. They should be able to seamlessly run both campaigns, and show you how the results will be measured. Both campaigns should be diverse and include mailings, emails, and other forms of marketing. Make sure that you can get a bit of both online and offline marketing in your campaign budget, so that you can increase your reach, customize your message, and target customers in designated areas.

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